Playbook 08 / Cost & performance

Business Reviews That Lead to Decisions

By · Published 26 October 2026

Replace the monthly reporting recital with a short review that changes what happens next.

Who this is for: Founders and leadership teams whose meetings produce discussion but little decision or follow-through.

The principle
A business review should explain what changed, why it matters and what decision is needed. The dashboard is preparation, not the meeting.

1. Diagnose before acting

Answer each question with a concrete example or piece of evidence. Mark unknowns openly. This is a discussion aid, not a validated scoring instrument.

2. Put the method to work

1. Agree the management view

Select a small set of measures covering commercial performance, margin, cash, delivery, quality and people risks as relevant. Define source, owner, period and calculation. Reconcile material discrepancies before debating performance.

2. Ask for explanation in advance

Use a one-page pre-read: result versus plan, important changes, likely causes, risks, proposed actions and decisions needed. State uncertainty. The person requesting a decision should bring options and a recommendation, including the consequences of doing nothing.

3. Use a decision-focused agenda

An example 60-minute review: 10 minutes on previous actions, 10 on headline changes, 25 on the two most material issues, 10 on decisions and 5 on commitments. Adjust to the business; do not force every department to present equal numbers of slides.

4. Make choices and record limits

For each decision, record the owner, rationale, resources, deadline and conditions that would trigger reconsideration. Where the group cannot decide, name the person responsible for obtaining the missing evidence and set a decision date.

5. Check the effect next time

Review whether actions completed and whether they improved the intended result. Preserve the original baseline. Stop initiatives that fail their test rather than allowing every decision to become permanent by default.

3. A worked example

Illustrative example: revenue exceeds plan but cash collection falls behind. Instead of celebrating revenue alone, the review separates overdue invoices by age and cause. Leaders choose a specific collection and billing fix, assign owners and monitor cash and customer disputes. Additional sales activity does not become the automatic answer to a cash problem.

4. Working sheet

The first row shows how to fill this in. Use the blank rows for your own business. Add evidence links and review dates to your working copy.

Issue and evidenceDecision / optionsDecision ownerAction and dateResult to review
Revenue ahead; overdue cash risingFix invoice disputes before extending creditFinance lead with sales inputResolve prioritised disputes by agreed dateCollections, ageing and customer impact
     
     
     

5. Action plan

6. Check whether it worked

Watch for this
Do not confuse a positive revenue variance with business health. Avoid selective periods, changing definitions or slide packs that hide deterioration behind activity numbers.

What you should leave with: One management view, a decision log and a short action register linked to business outcomes.